SEO Action Plan
In my SEO Action Plan, we are looking into some of the stuff that you should be thinking about when it comes to SEO (getting organic leads).
I was also jumping from one place to another. SEO is simply about getting the right audience to your website and convert them to clients.
Well, the truth is that this takes time. But one thing is for sure, it will pay out as I will be guiding you through the process.
The first thing we will look into is whether your website was created with SEO in mind. SEO starts when building the website.
This is how your website was built. Your hosting provider, the CMS that you use, whether it’s static or dynamic, etc. This is an important part of your website being indexed by search engines.
Bad design will affect your SEO badly. When I say bad design, I and speaking about aesthetics. Bad navigation may confuse your visitors and they will end up abandoning their cart or just simple leave.
A design should also be responsive to make it work well on all kinds of devices and different screen sizes.
We will look into these aspects and more to make your visitor’s journey as smooth and elegant as possible.
We are going to decide the copy that you need in your website and the the information that’s already that.
Images, text, infographics, documents, are all part of the content of your website.
We will check the pages that you have and the pages that you need and check for readability and content accuracy.
Which will bring us to the last step:
Google cares about the audience, so all the information that we present should be optimized for the audience and not the algorithm.
When writing the content it will be done using SEO best practices (on-page, off-page and technical).
We will set up metrics and analytics to test whether the website is working, the content is optimized.
This will give you the knowledge you need to constantly keep improving your website and the experience for your audience.