Influencer marketing has become very popular. If you want to increase brand visibility, then choosing a right influencer must be your next step.

You need to understand how to work with them. Being careful while choosing a right influencer, is very important for your audiences and brand as well.

Influencer marketing has been there since the 1930s saw experimentations with established loveable figures like Santa.

choosing a right influencer

Photo by Daria Rem on

If people loved the person promoting a product, they loved the product too. A Great example of coca-cola advertising would be in 1931: CocaCola commissioned illustrator Haddon Sundblom to paint Santa for Christmas advertisements.

Work with influencer who loves your brand

If influencers are ready talking about your brand, it means they are fond of your brand. It will be easy for them to convey your message to your target audience.

Encourage their creativity 

Influencers are talent individuals with an ability to create magical content; if your brand encourages them.

It saves your team effort and time brainstorming, and coming up with content ideas.

Long term association 

Many popular brands have been collaborating with the same influencers long term on their campaigns.

They will grow more loyal, and their content will become more personal – and their fans will notice.

Leverage micro influence

Micro influencers are capable of building stronger connections with their audience and they are more engaged.

Build marketing strategies

Building the right marketing strategies with incorporating influencers, helps to promote your brand.

For example, launching a product challenge, or inviting fans to meet their influencer.

Monitor the campaigns 

If you want to grow your business with influencers marketing, then you must use the right tools to track the campaigns.


I am sure there is more about choosing a right influencer. There is also a chance to get a fake influencer. Look through a few photos and scan the comments. If the comments are clearly irrelevant or gibberish, they’re from fake followers.

Following/Followed by “fan-buying” services: If you look through their followers and who they’re following, you might see one or two fan-buying accounts.

Is it a full-time job for influencers? Social media influencers have become a full-time job for many in this cluster.

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