What Is a Simple website for health  and wellness?

 What Is a Simple website for health and wellness?

Are you a new website owner or are you thinking of creating one soon? Creating an amazing and simple website for health and wellness can be taxing. It’s clear that anyone can manage to create one without  coding experience.  Regardless you need to have an SEO mindset.

One thing is clear creating a simple website in 2021 for health and wellness is not going to be a walk in the park. Your audience should be the first thing that come to your mind, then the engine. After all, you expect search engines to index and crawl your site

Having all these articles about creating a website in 1 hour but still you might have no idea on where to start.  Let not forget for those that are perfectionist, picking something may not be that simple.  You should start with what your priority is. Yes we all need an online store at some point.

The idea is to be online the right way. Well a simple website has a lot of misconceptions especially in the health and wellness sector  I have heard clients that simply refused to add more text or blogs just for them to have a “simple website”.  And that is where the idea of writing this came up. We have a saying that too many cooks spoil the food. 

Misconception about simple websites 

Having different free discovery calls with different developers is not the answer. They will all have an idea of what to include, but remember to be unique it needs your touch.  Before jumping from one dev to the next or from one blog to the other you have to first see an implementation. 

You need to know what really matters. Example you might one to keep your Domain name or grab it before it’s taken. Having all that information can be overwhelming without putting it into practice. Know how many pages you need in your site. What exactly should be in the pages and images that will iodinate with your industry.

What kind of information do you think is important to your audience. How to go about it, the copy writing in the website. Services that you are going to provide. Again there are way to have a lot of information without putting your audience to sleep.

Now you have a home page with less than 200 words and you need traffic and that page needs to rank. Some websites are not complicated and yet you can still get enough information about what they do. Sometimes I wonder if someone comes to you for a website optimization.  You are expected to give a clear answer on what they need to change.   So this is the first thing that you need to know about a simple website. There are three thing you will need to create your website

  • Domain
  • Platform
  • Hosting provider  

 

STEP # 1 Domain name

  This can be overwhelming for anyone who is new in the website word. If we want to be fair then can say we are talking about having .com .io names. In other word this is the address to find your site. So trust me when I say you want it to be easy.  Well Some people prefer using their name, that is if you have a unique name.  If you are unlucky like me, then you spend like a week looking for a name. Growing up my name was always easy. I grew up in christian environment. Studied in catholic schools and having an arabic name, meant a unique name.  I moved to the middle east and the name is very common so I had to be creative. Right now I don’t feel creative that much.  Oh yes which brings me to stop overthinking about your website name and move on to the next step.  Domain names are not that expensive, maximum prices will be 50$ a year with a minimum of even 10$.  That’s going to depend on your priorities. 

STEP # 2 Platform  

Now that you have the hosting. Time to look for the best platform. Something that I wish someone had told me.  Well I am sure you have had all these articles and each has something good to say about their favourite one.  Choosing the best platform can be confusing. There are a bunch of choices out there.  You might want to consider an easy CMS like wordpress. Plus most platforms will be free.  You just want to check on what you need then update into a premium one or business plan.  They are all great, you just have to have an SEO on your side and they can probably help you with optimization.   You might want to check that web developers who insist that they are building their website with seo in mind.  A complaint that I hear a lot from my clients. Not every amazing website was created by a designer.  The most important thing is to give your customer a great experience.  Most of them are just drag and drop. 

  • Weebly 
  • Wix
  • Squarespace
  • Shopify 
  • Dreamhost website builder. 

  It is always good to have a list then you will tick each platform as you go by.  Design and features are very important. If you have someone to build your website then you might want to know which CMS they will go for.  You got to think long term. In future you might want to add something so let there be an option for that.  

STEP # 3 hosting provider

Here you want to be really careful. Remember a hosting provider is what will keep your site up and you want something that will not die.  Make sure whoever is going to build the site will give you more details on this. Otherwise you are ruined if you are ever not online.   You want to build trust and a stable iste is the best way to go. If you want to delegate the management of your site completely to your site then go for one that provides that.  You should know the kind of traffic you are planning to have or let’s say one that you will want. Just be honest with yourself and get something that will be for you and not what  you think most people are having.  There are some cheap options, but you have to understand that the performance of your site depends on the load of all other sites putting on the host.  Assuming that all that went well. Ta da you got yourself a website now. 

Security check for your website

You will start by making sure that your website is secure. In other words you will check the SSL certificate or HTTPs.  That’s the little lock you always see next to a domain name.  This will depend on your service provider. While I know with Kijabi you will have to sign in cloudflare.  Bluehost you can just go to log in and check the security tab which you can check your certificate.  Security is always the place to check. Which brings  me to something that may be helpful especially if you are a new website owner.  Assistant from the company that you are hosting your website. Make sure they are first.

Member Login

Well I can speak for bluehost and wordpress the team respond really quick.  Very impressive and will really come in handy. Trust me you don’t want to go to youtube channel and start looking for answers. It can be really confusing. 

Choosing your theme

If you are like me then maybe you will take longer when it comes to choosing your theme.  I mean I take like almost 20 minutes just looking at one page menu.  Image choosing a theme, I can tell you it ain’t an ebay job.  Good thing I don’t  like shopping otherwise will spend a full whole day in malls. Perhaps having a brand colour and text will make the process easier.  If you went with wordpress then you can go  pick from the list depending on what kind of website you need.  There are over severals to pick from. 

A theme of a simple website for health and wellness

A screen shot from WordPress themes for of a simple website for health and wellness

  So divi is a theme builder, plugin from wordpress. It allows you to build your website using the visual drag and drop.  It’s good, you will need codes. It’s amazing especially when you get to understand it. 

Related article The need of a marketing strategy for your website.

Conclusion 

So that is how a simple website needs to be. Mainly it needs to have security.  And a great theme. As long as the information is clear. So don’t create a boring website just because you think that’s what it means to be simple. In the next article let’s have a look at the pages in your websites.      (more…)

The best strategy you need to be leveraging on social media.

The best strategy you need to be leveraging on social media.

If you have social media, you need to learn the best strategy. You need to be leveraging social media. You must dedicate yourself to a well thought out plan to maximize your brand.

Let’s see the list of the best strategies you need to be leveraging on social media.

Are you consistent

Being consistent is something that is always overlooked. Having consistency to build an authentic connection with your targeted audience should be considered.

best strategy you need to be leveraging on social media.

Photo by Vlada Karpovich on Pexels.com

You just do not want to look fake in front of your audience. Try not to deviate from your core topics; it can really mess with your brand voice.

Remember your audience is human, so make sure you connect well with them.

Post regularly 

Out of sight, out of mind. If you post regularly, you will stay fresh in people’s minds. Irregular posting damages you by keeping you off news feeds.

Have a conversation with your audience and be approachable.

Embrace visuals 

Social media platforms are very visual. Pick images that will stand with your brands or the story you are telling.

Topics your targeted audience will be interested in.

Communities and groups 

Create specific groups that appeal to your audience. This helps your branding and assures the audience that you know what you are talking about.

Join chats 

Use chats to get conversations going. Use chats and hashtags to find people from your community.

best strategy you need to be leveraging on social media.

Photo by Tim Savage on Pexels.com

Answer the questions, interact, and communicate with industry players and watch your follower count increase.

Be where your customers are 

Avoid platforms where your customers aren’t hanging out.

LinkedIn is the best suited for B2B, while Snapchat might be better for young adults. Focus on platforms that work for your target audience and master your content.

Promote your profile beyond social media 

You can promote your social media offline by:

Participating in industry events. run a booth and distribute physical content.

Include your social media on all products and services and in physical locations.

Reward followers with perks 

Even a private message with a coupon or a shoutout on your story goes a long way. Keep surprising them so they come to relate that with your brand.

Make sure when your name is mentioned, there’s something. Do not do this expecting something back in return.

Analyze and monitor 

Keep a watch online and analyze results……..

Check the internet for your name popping up anywhere – set up alerts and keep checking related hashtags for mentions.

Address and resolve negative comments as they arise. Do not remove any negative comments. Do not fake respond; if you do not understand, ask…….

Keyword tool for SEO as a health and wellness

Keyword tool for SEO as a health and wellness

Keyword tool for SEO as a health and wellness

Are you struggling with keywords tools to use for your SEO as a health and wellness coach? Well if yes then we are going to have a look at way to tackle it.

A keyword is a word or phrase that a user enters into a search engine to accomplish a task. In general usage, a keyword normally implies just one word, but for SEO it can mean one or more.

When it comes to SEO, keywords are very important. This is how your target audience are searching for your services out there.

As a health and wellness coach you might be skeptical when it comes for having a keyword tool. You may probably know how your target audience( patient) might be searching for you.

According to Google there are 70,000 searches each minute regarding health. A keyword tool will assist with how different people will be searching for your services.

We already know the millennial buyer gets everything from search engine. It might sound unfair maybe that you are an expert and you still need a search engine to show that you are.

Google wants to ensure that your content is the best answer to give a user. Your goal is to ensure that your web content looks relevant and authoritative.

tool for SEO as a health and wellness. Three scrabble pieces with SEO initials.

Photo by Pixabay on Pexels.com

Therefore that how Seo comes in . SEO help you site to show up in search results.

SEO has three part:

  1. On page
  2. Off page
  3. Technical.

Off page will be more about the things that will help you rank but outside the website. Social media and guest blog post are a great example of that.

Technical is the thing inside your site that will help google understand your website. This is more how it’s translated to the machine.

On page is all about everything that is in the website, Mostly content. Writing content that will be found in Google will be depend mostly with your keywords.

Well it can be a little bit hideous working on that. With a great help of tools that can make the process easy and fast.

You just have to know what will work for you best and with a great interface.

Seo success will depend on a number of things. Keyword is just

one of them. Having keywords help structure your site and help google to rank you for.

Read this article SEO myths that you should not listen to (digital marketer)

There are three words of keywords

  1. Navigational
  2. Informational
  3. Transactional

Early progress is seen at a keyword level first, because you can see a rise in ranking before.

  • Traffic
  • Conversion
  • Sales generated

Examples of some tools for SEO as a health and wellness

SEO Monitor

Offers keyword ranking and the ability to benchmark how well you are doing against other competitors.

You can also hook up your google search console to help find missing keywords. It’s the only tool that offers reports on mobile ranking.

It has a friendly dashboard that present the data you need with the click of a button.

  • WhatsMySERP

It’s a quick and free way to rank your keywords. While it works most of the time, it is not always reliable.

  • Wincher

A low cost, good quality, and educated keywords ranking checking tool. It’s a good value option.

  • RankTrackerPRO

Low cost, good quality and educated keywords ranking checklist. It checks your whole site for problems and tells you how to fix them.

  • Keysearch

Keysearch is easy to use well I have to say it was of the first toll I tried. A friend of mine recommended it and uptown now still using it. You just have to set an account and give it a try.

It has free trial that you can try before subscription. Most tool will have this option. Will show you how difficult or easy the keyword you choose.

It will give you the result of the people that you will be competing with the same keyword.

  • SEMRush

It is one of the leading tools for competitors keywords research. It has a free version, but the majority of the features are only available with a subscription.

It offers data into the SEO tactics of competing brands. It has expanded social media reach. It allows you to understand the page better and optimize it for better lead generation.

Conclusion

Compare each tool and decide which works best for you. SEO is a wide topic; it takes more than just keywords to optimize your site.

Thanks for reading.

 

Why you need to be careful while choosing a right influencer

Why you need to be careful while choosing a right influencer

Influencer marketing has become very popular. If you want to increase brand visibility, then choosing a right influencer must be your next step.

You need to understand how to work with them. Being careful while choosing a right influencer, is very important for your audiences and brand as well.

Influencer marketing has been there since the 1930s saw experimentations with established loveable figures like Santa.

choosing a right influencer

Photo by Daria Rem on Pexels.com

If people loved the person promoting a product, they loved the product too. A Great example of coca-cola advertising would be in 1931: CocaCola commissioned illustrator Haddon Sundblom to paint Santa for Christmas advertisements.

Work with influencer who loves your brand

If influencers are ready talking about your brand, it means they are fond of your brand. It will be easy for them to convey your message to your target audience.

Encourage their creativity 

Influencers are talent individuals with an ability to create magical content; if your brand encourages them.

It saves your team effort and time brainstorming, and coming up with content ideas.

Long term association 

Many popular brands have been collaborating with the same influencers long term on their campaigns.

They will grow more loyal, and their content will become more personal – and their fans will notice.

Leverage micro influence

Micro influencers are capable of building stronger connections with their audience and they are more engaged.

Build marketing strategies

Building the right marketing strategies with incorporating influencers, helps to promote your brand.

For example, launching a product challenge, or inviting fans to meet their influencer.

Monitor the campaigns 

If you want to grow your business with influencers marketing, then you must use the right tools to track the campaigns.

conclusion 

I am sure there is more about choosing a right influencer. There is also a chance to get a fake influencer. Look through a few photos and scan the comments. If the comments are clearly irrelevant or gibberish, they’re from fake followers.

Following/Followed by “fan-buying” services: If you look through their followers and who they’re following, you might see one or two fan-buying accounts.

Is it a full-time job for influencers? Social media influencers have become a full-time job for many in this cluster.

The need of a marketing strategy for your website.

The need of a marketing strategy for your website.

Are you wondering what’s the need of a marketing strategy for your website.

When you are already an experts in your industry?  This might be one of the question you are asking yourself. 

When you think of a website the first thing that comes to your mind is developer. The coding and HTML language or Just colours and design. 

Most of you will agree with me that this is not something that you look into.

One would argue that a website is just all about coding and designing alone. 

Why do we need a website in the first place anyway. I am already an expert in my field (more…)

SEO myths that you should not listen to

SEO myths that you should not listen to

Search engine optimization (SEO), or search engine marketing (SEM), basically means: using search engines for the purpose of marketing. There have been lots of SEO myths out there, which I will elaborate on in this post.

SEM can include trying to get higher organic free search rankings, buying paid listing, or using a combination of both.

Search engine optimization is focused exclusively on attracting traffic to the natural or organic listing on search result pages.

We all use search engines like Ask.comBingBaiduYahoo.com, DuckDuckgo and of course Google. perhaps☺️ you will use it just now to check some of the things I mention.

I always get this question about Alexa and Bing. Alexa uses bing as her search engine.  It is a virtual assistant. We have four of those. (text continues after the image)

pexels-photo-1072851

Photo by John Tekeridis on Pexels.com

 

Apple’s Siri, Microsoft’s Cortana, and Amazon’s Alexa – use Bing for their searches. Google, of course, powers its own Google.

Having all this, there might be some misunderstanding or SEO myths that are out there.

While SEO is famous amongst Bloggers, not all of them use it alongside their articles; You can have a good article but it might not be optimized.

I think that’s exactly where the confusion comes from. You might think that SEO services are offered to you because you can’t write good articles, but it’s on the contrary: your articles are just amazing and lots of people need to read it.

Another funny thing most of SEO experts get so busy that they even don’t have time to to rank their own site.

Just like when Doctors Become Patients. Doctors are said to make the worst patients. I hope you see where i am going with this.

It’s easy to hire an expert if you have an idea of what to expect and what to look for. You could also get a especially if you are a blogger. One thing you have to know SEO takes time so it’s nothing you can fix like a broken chair.

Me, you and everyone else we have one thing in common writing article for people to read. What are the SEO myths that we need to stay away from.

Keyword density greatly improves page ranking 

Using keywords matters a lot! Chasing some random or exact percentage doesn’t.  use them wisely and avoid stuffing.

Social signals are a ranking factor 

Social signal does not increase your rankings. Instead, they help you to build authoritativeness and trust, which search engine like a lot.

Link do not matter 

Links are the best input that google had for understanding how popular something is on the web.

So long a s there’s web, that will be true.

An investment in link building vs. content creation, remember: one of the number one ways to generate quality backlinks is to start by creating quality content.

 must submit my site to Google

The idea that you need to submit your website to Google in order to appear in search results (or rank) is nonsense. Google finds content on its own by leveraging bots – as known as “web crawlers” – that are constantly searching the web for content to index.

If you’re making changes to existing website pages or creating news ones, you can submit an updated sitemap of your website to Google to help its crawlers find your content faster.

Want to check to see if your site is currently indexed? Simply do a site search for your URL, like this: site:hubspot.com

pexels-photo-221164

Photo by Pixabay on Pexels.com

 

Google is smart and it can figured on it’s.

My homepage

Think of your homepage as the gateway to your business. If you are in marketing.

This is your chance to make a first impression and convey what you’re all about. Maybe your value proposition is simplicity – in that case, just a single login makes sense.

For most marketers, however, there is a need for a bit more content and context than that.
Your homepage content should be long enough to clarify who you are, what you do, where you’re located (if you’re local), your value proposition, and what visitors should do next.
These visitors should leave satisfied, not overwhelmed or underwhelmed – and certainly not confused.

“When it’s too easy to get money, then you get a lot of noise mixed in with the real innovation and entrepreneurship. Tough times bring out the best parts of Silicon Valley.”

I am sure we have more myths out there than my article. Just make sure to check with someone before jumping into to SEO

Thanks for reading