Why you need to be careful while choosing a right influencer

Why you need to be careful while choosing a right influencer

Influencer marketing has become very popular. If you want to increase brand visibility, then choosing a right influencer must be your next step.

You need to understand how to work with them. Being careful while choosing a right influencer, is very important for your audiences and brand as well.

Influencer marketing has been there since the 1930s saw experimentations with established loveable figures like Santa.

choosing a right influencer

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If people loved the person promoting a product, they loved the product too. A Great example of coca-cola advertising would be in 1931: CocaCola commissioned illustrator Haddon Sundblom to paint Santa for Christmas advertisements.

Work with influencer who loves your brand

If influencers are ready talking about your brand, it means they are fond of your brand. It will be easy for them to convey your message to your target audience.

Encourage their creativity 

Influencers are talent individuals with an ability to create magical content; if your brand encourages them.

It saves your team effort and time brainstorming, and coming up with content ideas.

Long term association 

Many popular brands have been collaborating with the same influencers long term on their campaigns.

They will grow more loyal, and their content will become more personal – and their fans will notice.

Leverage micro influence

Micro influencers are capable of building stronger connections with their audience and they are more engaged.

Build marketing strategies

Building the right marketing strategies with incorporating influencers, helps to promote your brand.

For example, launching a product challenge, or inviting fans to meet their influencer.

Monitor the campaigns 

If you want to grow your business with influencers marketing, then you must use the right tools to track the campaigns.


I am sure there is more about choosing a right influencer. There is also a chance to get a fake influencer. Look through a few photos and scan the comments. If the comments are clearly irrelevant or gibberish, they’re from fake followers.

Following/Followed by “fan-buying” services: If you look through their followers and who they’re following, you might see one or two fan-buying accounts.

Is it a full-time job for influencers? Social media influencers have become a full-time job for many in this cluster.

Branding exercise for every startup to keep in mind

Branding exercise for every startup to keep in mind

Having a small business it’s so challenging. If you are a startup, branding exercise can be quite be difficult to implement.

I have seen young people with great body just having plans to model on the ran away. The only concern they would have id just to get that body into shape.

Some just advice their friends on the choice of  wardrobe and they certainly know or think they are qualified to be in fashion 


startup, branding exercise

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All the plans we make we put them in our heads and the minute we get some money then boom we start the business.

Having ideas is great. Sometimes we end up making plans and never to actualise them at all. One of the rule is a startup branding exercise will either let you stay in business of ruin you.

So what are these startup  branding exercise.


The main purpose of research is to inform action, to prove a theory, and contribute to developing knowledge in a field we choose.

Make research and draw up a strategy on what platform to dominate.  There are quite a number of them and after all you need to advertise your work to the world.

A mentor can come in handy when you are a startup check this article Eye opening ideas for a mentor

Have an idea the typeof content to post and how effectively to talk to your community. Do not underestimate this. see The kind of community you should be engaging with online

Glam up 

No one is saying that you can’t be simple. In Fact simple is advisable in most cases wether it’s your website, platform be simple

Be sure to make it look attractive  for people to go through. If it a website the longer they stay the better.

Use compelling visual effects that draw people in.

Do it consistently 

Be consistent with your actions, engage with people, genuine communication with your audience get to know. Learn how to make their experience with you better .

Show up.


Hit the jackpot 

Hard Work does not go unpunished. Your consistent actions brings in new clients/customers more profit, more resources to scale higher


We always make plans but working on the plan is what makes it a brand. Do you have any startup branding exercise that i should add on? Let me know on the comment.

Thanks for reading☺️

Best product management tools for your brand to use

Best product management tools for your brand to use

With the tech industry booming, it has been difficult for brands to know which tool to invest in that will work for them. It’s very important to pick the best product management tools for your brand to get maximum results.

This may not be an easy task. Let’s not forget the finance team that will bug you on the money coming out of the brand’s budget. If you are working alone, all you see is minus in the account, and yet no improvement.

best product management tools for your brand

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The big question is: how do you pick the best product management tools for your brand and you don’t know how it will be.

You search and learn. The best part of a business is talking to other businesses. Get to know what they use to have a healthy competition.

Some of these tool will come with a free trial. This is a great brand strategy, it shows you can trust the tool.

A free trial will show you how the tool will work with the business and weather or not to proceed with it.



This is a real-time communication tool that helps teams stay on the same page; it’s less for traditional project management tasks (e.g., resource planning and long-term scheduling).

You can involve your clients in the discussion as well as post updates, messages and meeting notes

The reason why basecamp is popular is because it has a simple functionality. Simple is always good.  Check out more on basecamp here


Since it’s monday, how can i forget about it. Although being in the middle east, this is the second day of the week.

Monday.com is a powerful Project Management software tool. It helps teams plan and execute projects that deliver results on time, whether they are in the office, at home, or on-the-go. Its ease of use and flexibility means fast onboarding for your team and the ability to customize workflows your way.


So if you do not want to spend some dimes then this should be your pick. Evernote is a free app for your smartphone and computer that stores everything you could possibly imagine losing track of, like a boarding pass, receipt, article you want to read, to do list, or even a simple typed note.

Best features

  • best note taking
  • plus project management
  • free to use basic features.


With the word flock then you can tell it is designed  for a large group of people. The app available on Windows, MacOS, Android, iOS and Web.

If you do not want to spend much on a project management tools, then this will be your pick


  • budget tool
  • easy chats with your teammates
  • video calls


We all know facebook. Did you know about Workplace by facebook? It’s known for its team communication and messaging features. At the same time not as expensive as others.

best features

  • live video streaming
  • unlimited storage
  • unlimited projects

There must be more tools like this, but I just mentioned the one that I had looked into. Communication within a brand is very important and your brand needs to pick something official and dependable.

Read also: Digital marketing tools and software for consultants.

Thanks for reading ☺️ .

SEO myths that you should not listen to (digital marketer)

SEO myths that you should not listen to (digital marketer)

Search engine optimization (SEO), or search engine marketing (SEM), basically means: using search engines for the purpose of marketing. There have been lots of SEO myths out there, which I will elaborate on in this post.

SEM can include trying to get higher organic free search rankings, buying paid listing, or using a combination of both.

Search engine optimization is focused exclusively on attracting traffic to the natural or organic listing on search result pages.

We all use search engines like Ask.comBingBaiduYahoo.com, DuckDuckgo and of course Google. perhaps☺️ you will use it just now to check some of the things I mention.

I always get this question about Alexa and Bing. Alexa uses bing as her search engine.  It is a virtual assistant. We have four of those. (text continues after the image)


Photo by John Tekeridis on Pexels.com


Apple’s Siri, Microsoft’s Cortana, and Amazon’s Alexa – use Bing for their searches. Google, of course, powers its own Google.

Having all this, there might be some misunderstanding or SEO myths that are out there.

While SEO is famous amongst Bloggers, not all of them use it alongside their articles; You can have a good article but it might not be optimized.

I think that’s exactly where the confusion comes from. You might think that SEO services are offered to you because you can’t write good articles, but it’s on the contrary: your articles are just amazing and lots of people need to read it.

Another funny thing most of SEO experts get so busy that they even don’t have time to to rank their own site.

Just like when Doctors Become Patients. Doctors are said to make the worst patients. I hope you see where i am going with this.

It’s easy to hire an expert if you have an idea of what to expect and what to look for. You could also get a a mentor  especially if you are a blogger. One thing you have to know SEO takes time so it’s nothing you can fix like a broken chair.

Me, you and everyone else we have one thing in common writing article for people to read. What are the SEO myths that we need to stay away from.

Keyword density greatly improves page ranking 

Using keywords matters a lot! Chasing some random or exact percentage doesn’t.  use them wisely and avoid stuffing.

Social signals are a ranking factor 

Social signal does not increase your rankings. Instead, they help you to build authoritativeness and trust, which search engine like a lot.

Link do not matter 

Links are the best input that google had for understanding how popular something is on the web.

So long a s there’s web, that will be true.

An investment in link building vs. content creation, remember: one of the number one ways to generate quality backlinks is to start by creating quality content.

 must submit my site to Google

The idea that you need to submit your website to Google in order to appear in search results (or rank) is nonsense. Google finds content on its own by leveraging bots – as known as “web crawlers” – that are constantly searching the web for content to index.

If you’re making changes to existing website pages or creating news ones, you can submit an updated sitemap of your website to Google to help its crawlers find your content faster.

Want to check to see if your site is currently indexed? Simply do a site search for your URL, like this: site:hubspot.com


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Google is smart and it can figured on it’s.

My homepage

Think of your homepage as the gateway to your business. If you are in marketing.

This is your chance to make a first impression and convey what you’re all about. Maybe your value proposition is simplicity – in that case, just a single login makes sense.

For most marketers, however, there is a need for a bit more content and context than that.
Your homepage content should be long enough to clarify who you are, what you do, where you’re located (if you’re local), your value proposition, and what visitors should do next.
These visitors should leave satisfied, not overwhelmed or underwhelmed – and certainly not confused.

“When it’s too easy to get money, then you get a lot of noise mixed in with the real innovation and entrepreneurship. Tough times bring out the best parts of Silicon Valley.”

I am sure we have more myths out there than my article. Just make sure to check with someone before jumping into to SEO

Thanks for reading

How to build your personal brand now as a digital marketer

How to build your personal brand now as a digital marketer

In these digital times, marketer have a variety of  tools to communicate with on the Internet: digital devices, smart devices and other technologies are not enough to make you a champ.Building a brand as a digital marketer it’s not just about the cool tools.

Communication is the key. Personal branding is all about communication. With lots of platforms, one might have a hard time keeping up with all of them.

building a brand as a digital marketer

Photo by Anna Shvets on Pexels.com


Building a brand as a digital marketer does not revolve around content. Do not get me wrong, as content is a huge part of your reputation, but that’s not all.

You have to tell your story in your own unique way. Do not complicate things by trying to use big words, especially on your content, that will just end up confusing people.

Don’t make assumptions about your audience before telling a story; know your audience. It is easy to tell a story if it’s directed at a specific audience.

A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.

– Seth Godin


Now that you have told your story, do not hope, and believe, that just because you have a perfect profile and bio, that’s it.

If you use DM (direct messaging) for any questions, then people expect to get an answer from you. Sometimes you may get questions that are not specific to you area of expertise, but you still have to respond.

Brand image is how your audience will perceive you and how they will think of you. This takes time, and with time people will come to know.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

– Jeff Bezos


Ensure what you are thinking your brand to be, is also what the customer is thinking it to be.

First you have to believe in your brand, and then make us go with your believes. This is the only way to show your audience what they can achieve with your brand.

This can answer questions like: your brand name, your policies, the logo, colour. This is what makes you different from everybody else.

It’s important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, so you’ve got to be a good person. You can’t hide anything, and more importantly, you’ve got to be out there at some level.

– Gary Vaynerchuk

The best way for you to communicate to your audience as to what you believe in, is to choose what you are best at.

Read this  for more about your choices in whatever you are doing.


You have to find what you love. If you do not love something, you will be really wasting your time. You can’t do something just because everybody else is doing it.

“If you don’t love what you do, you won’t do it with much conviction or passion.”

– Mia H3amm

Passion/niche is up to you, but you have to work hard, even if something is your passion, that does not mean it’s going to be easy.

examples are:

  • writing
  • video
  • photography
  • audio


Building a brand as a digital marketer means you have to choose a platform, on which you want to express yourself.

On some occasions, you might be working for a client. It may be up to you to tell them which platform will be the best for their company/brand.

They might already have their own idea, or choose a platform, so it’s on you to see what will work in their favour.

If you are a social media manager, it is okay to let your client know all the platforms that you can work with, and the ones that are new to you. 

Refrain from talking ill about something that you clearly do not understand. 

Examples include:

  • blog
  • youtube
  • instagram
  • podcast
  • tiktok


It is always good to experiment with different ideas. Like social platforms, visuals or themes. Find out what you can enjoy here Try the happy social App. Download it for more fun 

It should also resonate with you. Don’t follow convention. Do what you want to do.


You might do everything right, but the truth is: not everyone will like you. The ones that do, do so because they either love the person behind the brand, see a bit of themselves, or their idea about you.

Just be yourself and authentic, and you will attract people with time. So, are you building your personal brand as a digital marketer?

You might not be a digital marketer; maybe you have a different niche. Whatever the case, building a brand is important for business.

I would love to hear more on the topic. Thanks for reading. ☺️ Drop any suggestions in the comments!

Halal investment

Muslims all over the world have been looking to invest in a sharia compliant way for some time. For any of you that don’t know the reasons and why this is being searched for, let’s start with some background. According to Shariah law, investing needs to be socially responsible. This sounds like a lot, but what it basically means is that it’s not allowed to invest in items prohibited by Islamic law (alcohol, gambling, pork ,etc). Apart from that, it’s not allowed to gain profits through interest.

Nowadays, companies play into this and offer Halal investment opportunities. We have regular, established, companies like banks, Pricewaterhouse Coopers and other players offering a specialized portfolio just to serve the people in need, but also some new players on the market. The latter category specializes this specific need and offers a platform which is specific, but not limited to, the market. Take for example Wahed Invest, a fairly new platform which started with an offering in the US and UK and recently expanded to the global market. This company is the first in the world to offer a global Sharia compliant product for general use, with a minimum entree fee of as low as a 100 USD. Some other players on the market are Sarwa, Emirates Islamic and as mentioned before, some other companies offer specialized portfolios to target this specific market.

Ethical investment would be another (and perhaps much better) way to describe Islamic investment. After all, the companies provide a way to gain amazing returns, while not gaining money on interest or (arguably) immoral business.

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