Are you a new website owner or are you thinking of creating one soon? Creating an amazing and simple website for health and wellness can be taxing. It’s clear that anyone can manage to create one without coding experience. Regardless you need to have an SEO mindset.
One thing is clear creating a simple website in 2021 for health and wellness is not going to be a walk in the park. Your audience should be the first thing that come to your mind, then the engine. After all, you expect search engines to index and crawl your site
Having all these articles about creating a website in 1 hour but still you might have no idea on where to start. Let not forget for those that are perfectionist, picking something may not be that simple.You should start with what your priority is. Yes we all need an online store at some point.
The idea is to be online the right way. Well a simple website has a lot of misconceptions especially in the health and wellness sector I have heard clients that simply refused to add more text or blogs just for them to have a “simple website”. And that is where the idea of writing this came up. We have a saying that too many cooks spoil the food.
Misconception about simple websites
Having different free discovery calls with different developers is not the answer. They will all have an idea of what to include, but remember to be unique it needs your touch. Before jumping from one dev to the next or from one blog to the other you have to first see an implementation.
You need to know what really matters. Example you might one to keep your Domain name or grab it before it’s taken. Having all that information can be overwhelming without putting it into practice. Know how many pages you need in your site. What exactly should be in the pages and images that will iodinate with your industry.
What kind of information do you think is important to your audience. How to go about it, the copy writing in the website. Services that you are going to provide. Again there are way to have a lot of information without putting your audience to sleep.
Now you have a home page with less than 200 words and you need traffic and that page needs to rank. Some websites are not complicated and yet you can still get enough information about what they do.Sometimes I wonder if someone comes to you for a website optimization. You are expected to give a clear answer on what they need to change. So this is the first thing that you need to know about a simple website.There are three thing you will need to create your website
STEP # 1 Domain name
This can be overwhelming for anyone who is new in the website word. If we want to be fair then can say we are talking about having .com .io names.In other word this is the address to find your site. So trust me when I say you want it to be easy. Well Some people prefer using their name, that is if you have a unique name. If you are unlucky like me, then you spend like a week looking for a name.Growing up my name was always easy. I grew up in christian environment. Studied in catholic schools and having an arabic name, meant a unique name. I moved to the middle east and the name is very common so I had to be creative. Right now I don’t feel creative that much. Oh yes which brings me to stop overthinking about your website name and move on to the next step. Domain names are not that expensive, maximum prices will be 50$ a year with a minimum of even 10$. That’s going to depend on your priorities.
STEP # 2 Platform
Now that you have the hosting. Time to look for the best platform. Something that I wish someone had told me. Well I am sure you have had all these articles and each has something good to say about their favourite one. Choosing the best platform can be confusing. There are a bunch of choices out there. You might want to consider an easy CMS like wordpress. Plus most platforms will be free. You just want to check on what you need then update into a premium one or business plan. They are all great, you just have to have an SEO on your side and they can probably help you with optimization. You might want to check that web developers who insist that they are building their website with seo in mind. A complaint that I hear a lot from my clients. Not every amazing website was created by a designer. The most important thing is to give your customer a great experience. Most of them are just drag and drop.
Dreamhost website builder.
It is always good to have a list then you will tick each platform as you go by. Design and features are very important. If you have someone to build your website then you might want to know which CMS they will go for. You got to think long term. In future you might want to add something so let there be an option for that.
STEP # 3 hosting provider
Here you want to be really careful. Remember a hosting provider is what will keep your site up and you want something that will not die. Make sure whoever is going to build the site will give you more details on this. Otherwise you are ruined if you are ever not online. You want to build trust and a stable iste is the best way to go. If you want to delegate the management of your site completely to your site then go for one that provides that. You should know the kind of traffic you are planning to have or let’s say one that you will want.Just be honest with yourself and get something that will be for you and not what you think most people are having. There are some cheap options, but you have to understand that the performance of your site depends on the load of all other sites putting on the host. Assuming that all that went well. Ta da you got yourself a website now.
Security check for your website
You will start by making sure that your website is secure. In other words you will check the SSL certificate or HTTPs. That’s the little lock you always see next to a domain name. This will depend on your service provider. While I know with Kijabi you will have to sign in cloudflare. Bluehost you can just go to log in and check the security tab which you can check your certificate. Security is always the place to check. Which brings me to something that may be helpful especially if you are a new website owner. Assistant from the company that you are hosting your website. Make sure they are first.
Well I can speak for bluehost and wordpress the team respond really quick. Very impressive and will really come in handy. Trust me you don’t want to go to youtube channel and start looking for answers. It can be really confusing.
Choosing your theme
If you are like me then maybe you will take longer when it comes to choosing your theme. I mean I take like almost 20 minutes just looking at one page menu. Image choosing a theme, I can tell you it ain’t an ebay job. Good thing I don’t like shopping otherwise will spend a full whole day in malls.Perhaps having a brand colour and text will make the process easier. If you went with wordpress then you can go pick from the list depending on what kind of website you need. There are over severals to pick from.
A screen shot from WordPress themes for of a simple website for health and wellness
So divi is a theme builder, plugin from wordpress. It allows you to build your website using the visual drag and drop. It’s good, you will need codes. It’s amazing especially when you get to understand it.
So that is how a simple website needs to be. Mainly it needs to have security. And a great theme. As long as the information is clear. So don’t create a boring website just because you think that’s what it means to be simple.In the next article let’s have a look at the pages in your websites. (more…)
If people loved the person promoting a product, they loved the product too. A Great example of coca-cola advertising would be in 1931: Coca–Cola commissioned illustrator Haddon Sundblom to paint Santa for Christmas advertisements.
Work with influencer who loves your brand
If influencers are ready talking about your brand, it means they are fond of your brand. It will be easy for them to convey your message to your target audience.
Encourage their creativity
Influencers are talent individuals with an ability to create magical content; if your brand encourages them.
It saves your team effort and time brainstorming, and coming up with content ideas.
Long term association
Many popular brands have been collaborating with the same influencers long term on their campaigns.
They will grow more loyal, and their content will become more personal – and their fans will notice.
Leverage micro influences
Micro influencers are capable of building stronger connections with their audience and they are more engaged.
Build marketing strategies
Building the right marketing strategies with incorporating influencers, helps to promote your brand.
For example, launching a product challenge, or inviting fans to meet their influencer.
Monitor the campaigns
If you want to grow your business with influencers marketing, then you must use the right tools to track the campaigns.
I am sure there is more about choosing a right influencer. There is also a chance to get a fake influencer. Look through a few photos and scan the comments. If the comments are clearly irrelevant or gibberish, they’re from fake followers.
Following/Followed by “fan-buying” services: If you look through their followers and who they’re following, you might see one or two fan-buying accounts.
Is it a full-time job for influencers? Social media influencers have become a full-time job for many in this cluster.
Search engine optimization (SEO), or search engine marketing (SEM), basically means: using search engines for the purpose of marketing. There have been lots of SEO myths out there, which I will elaborate on in this post.
SEM can include trying to get higher organic free search rankings, buying paid listing, or using a combination of both.
Search engine optimization is focused exclusively on attracting traffic to the natural or organic listing on search result pages.
Apple’s Siri, Microsoft’s Cortana, and Amazon’s Alexa – use Bing for their searches. Google, of course, powers its own Google.
Having all this, there might be some misunderstanding or SEO myths that are out there.
While SEO is famous amongst Bloggers, not all of them use it alongside their articles; You can have a good article but it might not be optimized.
I think that’s exactly where the confusion comes from. You might think that SEO services are offered to you because you can’t write good articles, but it’s on the contrary: your articles are just amazing and lots of people need to read it.
Another funny thing most of SEO experts get so busy that they even don’t have time to to rank their own site.
Just like when Doctors Become Patients. Doctors are said to make the worst patients. I hope you see where i am going with this.
It’s easy to hire an expert if you have an idea of what to expect and what to look for. You could also get a especially if you are a blogger. One thing you have to know SEO takes time so it’s nothing you can fix like a broken chair.
Me, you and everyone else we have one thing in common writing article for people to read. What are the SEO myths that we need to stay away from.
Keyword density greatly improves page ranking
Using keywords matters a lot! Chasing some random or exact percentage doesn’t. use them wisely and avoid stuffing.
Social signals are a ranking factor
Social signal does not increase your rankings. Instead, they help you to build authoritativeness and trust, which search engine like a lot.
Link do not matter
Links are the best input that google had for understanding how popular something is on the web.
So long a s there’s web, that will be true.
An investment in link building vs. content creation, remember: one of the number one ways to generate quality backlinks is to start by creating quality content.
must submit my site to Google
The idea that you need to submit your website to Google in order to appear in search results (or rank) is nonsense. Google finds content on its own by leveraging bots – as known as “web crawlers” – that are constantly searching the web for content to index.
If you’re making changes to existing website pages or creating news ones, you can submit an updated sitemap of your website to Google to help its crawlers find your content faster.
Want to check to see if your site is currently indexed? Simply do a site search for your URL, like this: site:hubspot.com
Think of your homepage as the gateway to your business. If you are in marketing.
This is your chance to make a first impression and convey what you’re all about. Maybe your value proposition is simplicity – in that case, just a single login makes sense.
For most marketers, however, there is a need for a bit more content and context than that.
Your homepage content should be long enough to clarify who you are, what you do, where you’re located (if you’re local), your value proposition, and what visitors should do next.
These visitors should leave satisfied, not overwhelmed or underwhelmed – and certainly not confused.
“When it’s too easy to get money, then you get a lot of noise mixed in with the real innovation and entrepreneurship. Tough times bring out the best parts of Silicon Valley.”
I am sure we have more myths out there than my article. Just make sure to check with someone before jumping into to SEO