The best strategy you need to be leveraging on social media.

The best strategy you need to be leveraging on social media.

If you have social media, you need to learn the best strategy. You need to be leveraging social media. You must dedicate to a well thought out plan to maximize your brand.

Related topic  How you can turn your social media into a grand brand.

Let’s see the list of the best strategies you need to be leveraging on social media.

Are you consistent

Being consistent is something that is always overlooked. Having a consistency to build an authentic connection with your targeted audience should be considered.

best strategy you need to be leveraging on social media.

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You just do not want to look fake in front of your audience. Try not to deviate from your core topics; it can really mess with your brand voice.

Remember your audience is human, so make sure you connect well with them.

Post regularly 

Out of sight, out of mind. If you post regularly, you will stay fresh in people’s minds. Irregular posting damages you by keeping you off news feeds.

Have a conversation with your audience and be approachable.

Embrace visuals 

Social media platforms are very visual. Pick images that will stand with your brands, or the story you are telling.

Topics your targeted audience will be interested in.

Communities and groups 

Create specific groups that appeal to your audience. This helps your branding and assures the audience that you know what you are talking about.

Join chats 

Use chats to get conversations going. Use chats and hashtags to find people from your community.

best strategy you need to be leveraging on social media.

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Answer the questions, interact, and communicate with industry players and watch your follower-count increase.

Be where your customers are 

Avoid platforms where your customers aren’t hanging out.

LinkedIn is the best suited for B2B, while snapchat might be better for young adults. Focus on platforms that work for your target audience and master your content.

Promote your profile beyond social media 

You can promote your social media offline by:

Participating in industry events. run a booth and distribute physical content.

Include your social media on all products and services and in physical locations.

Reward followers with perks 

Even a private message with coupon, or a shoutout on your story goes a long way. Keep surprising them so they come to relate that with your brand.

Make sure when your name is mentioned, there’s something. Do not do this expecting something back in return.

Analyze and monitor 

Keep a watch online and analyze results……..

Check the internet for your name popping up anywhere – set up alerts and keep checking related hashtags for mentions.

Address and resolve negative comments as they rise. Do not remove any negative comments. Do not fake respond; if you do not understand, ask…….

Keyword tool for SEO as a health and wellness

Keyword tool for SEO as a health and wellness

Keyword tool for SEO as a health and wellness

Are you struggling with keywords tools to use for your SEO as a health and wellness coach? Well if yes then we are going to have a look at way to tackle it.

A keyword is a word or phrase that a user enters into a search engine to accomplish a task. In general usage, a keyword normally implies just one word, but for SEO it can mean one or more.

When it comes to SEO, keywords are very important. This is how your target audience are searching for your services out there.

As a health and wellness coach you might be skeptical when it comes for having a keyword tool. You may probably know how your target audience( patient) might be searching for you.

According to Google there are 70,000 searches each minute regarding health. A keyword tool will assist with how different people will be searching for your services.

We already know the millennial buyer gets everything from search engine. It might sound unfair maybe that you are an expert and you still need a search engine to show that you are.

Google wants to ensure that your content is the best answer to give a user. Your goal is to ensure that your web content looks relevant and authoritative.

tool for SEO as a health and wellness. Three scrabble pieces with SEO initials.

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Therefore that how Seo comes in . SEO help you site to show up in search results.

SEO has three part:

  1. On page
  2. Off page
  3. Technical.

Off page will be more about the things that will help you rank but outside the website. Social media and guest blog post are a great example of that.

Technical is the thing inside your site that will help google understand your website. This is more how it’s translated to the machine.

On page is all about everything that is in the website, Mostly content. Writing content that will be found in Google will be depend mostly with your keywords.

Well it can be a little bit hideous working on that. With a great help of tools that can make the process easy and fast.

You just have to know what will work for you best and with a great interface.

Seo success will depend on a number of things. Keyword is just

one of them. Having keywords help structure your site and help google to rank you for.

Read this article SEO myths that you should not listen to (digital marketer)

There are three words of keywords

  1. Navigational
  2. Informational
  3. Transactional

Early progress is seen at a keyword level first, because you can see a rise in ranking before.

  • Traffic
  • Conversion
  • Sales generated

Examples of some tools for SEO as a health and wellness

SEO Monitor

Offers keyword ranking and the ability to benchmark how well you are doing against other competitors.

You can also hook up your google search console to help find missing keywords. It’s the only tool that offers reports on mobile ranking.

It has a friendly dashboard that present the data you need with the click of a button.

  • WhatsMySERP

It’s a quick and free way to rank your keywords. While it works most of the time, it is not always reliable.

  • Wincher

A low cost, good quality, and educated keywords ranking checking tool. It’s a good value option.

  • RankTrackerPRO

Low cost, good quality and educated keywords ranking checklist. It checks your whole site for problems and tells you how to fix them.

  • Keysearch

Keysearch is easy to use well I have to say it was of the first toll I tried. A friend of mine recommended it and uptown now still using it. You just have to set an account and give it a try.

It has free trial that you can try before subscription. Most tool will have this option. Will show you how difficult or easy the keyword you choose.

It will give you the result of the people that you will be competing with the same keyword.

  • SEMRush

It is one of the leading tools for competitors keywords research. It has a free version, but the majority of the features are only available with a subscription.

It offers data into the SEO tactics of competing brands. It has expanded social media reach. It allows you to understand the page better and optimize it for better lead generation.

Conclusion

Compare each tool and decide which works best for you. SEO is a wide topic; it takes more than just keywords to optimize your site.

Thanks for reading.

 

Why you need to be careful while choosing a right influencer

Why you need to be careful while choosing a right influencer

Influencer marketing has become very popular. If you want to increase brand visibility, then choosing a right influencer must be your next step.

You need to understand how to work with them. Being careful while choosing a right influencer, is very important for your audiences and brand as well.

Influencer marketing has been there since the 1930s saw experimentations with established loveable figures like Santa.

choosing a right influencer

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If people loved the person promoting a product, they loved the product too. A Great example of coca-cola advertising would be in 1931: CocaCola commissioned illustrator Haddon Sundblom to paint Santa for Christmas advertisements.

Work with influencer who loves your brand

If influencers are ready talking about your brand, it means they are fond of your brand. It will be easy for them to convey your message to your target audience.

Encourage their creativity 

Influencers are talent individuals with an ability to create magical content; if your brand encourages them.

It saves your team effort and time brainstorming, and coming up with content ideas.

Long term association 

Many popular brands have been collaborating with the same influencers long term on their campaigns.

They will grow more loyal, and their content will become more personal – and their fans will notice.

Leverage micro influence

Micro influencers are capable of building stronger connections with their audience and they are more engaged.

Build marketing strategies

Building the right marketing strategies with incorporating influencers, helps to promote your brand.

For example, launching a product challenge, or inviting fans to meet their influencer.

Monitor the campaigns 

If you want to grow your business with influencers marketing, then you must use the right tools to track the campaigns.

conclusion 

I am sure there is more about choosing a right influencer. There is also a chance to get a fake influencer. Look through a few photos and scan the comments. If the comments are clearly irrelevant or gibberish, they’re from fake followers.

Following/Followed by “fan-buying” services: If you look through their followers and who they’re following, you might see one or two fan-buying accounts.

Is it a full-time job for influencers? Social media influencers have become a full-time job for many in this cluster.

The need of a marketing strategy for your website.

The need of a marketing strategy for your website.

Are you wondering what’s the need of a marketing strategy for your website.

When you are already an experts in your industry?  This might be one of the question you are asking yourself. 

When you think of a website the first thing that comes to your mind is developer. The coding and HTML language or Just colours and design. 

Most of you will agree with me that this is not something that you look into.

One would argue that a website is just all about coding and designing alone. 

Why do we need a website in the first place anyway. I am already an expert in my field (more…)

SEO myths that you should not listen to (digital marketer)

SEO myths that you should not listen to (digital marketer)

Search engine optimization (SEO), or search engine marketing (SEM), basically means: using search engines for the purpose of marketing. There have been lots of SEO myths out there, which I will elaborate on in this post.

SEM can include trying to get higher organic free search rankings, buying paid listing, or using a combination of both.

Search engine optimization is focused exclusively on attracting traffic to the natural or organic listing on search result pages.

We all use search engines like Ask.comBingBaiduYahoo.com, DuckDuckgo and of course Google. perhaps☺️ you will use it just now to check some of the things I mention.

I always get this question about Alexa and Bing. Alexa uses bing as her search engine.  It is a virtual assistant. We have four of those. (text continues after the image)

pexels-photo-1072851

Photo by John Tekeridis on Pexels.com

 

Apple’s Siri, Microsoft’s Cortana, and Amazon’s Alexa – use Bing for their searches. Google, of course, powers its own Google.

Having all this, there might be some misunderstanding or SEO myths that are out there.

While SEO is famous amongst Bloggers, not all of them use it alongside their articles; You can have a good article but it might not be optimized.

I think that’s exactly where the confusion comes from. You might think that SEO services are offered to you because you can’t write good articles, but it’s on the contrary: your articles are just amazing and lots of people need to read it.

Another funny thing most of SEO experts get so busy that they even don’t have time to to rank their own site.

Just like when Doctors Become Patients. Doctors are said to make the worst patients. I hope you see where i am going with this.

It’s easy to hire an expert if you have an idea of what to expect and what to look for. You could also get a especially if you are a blogger. One thing you have to know SEO takes time so it’s nothing you can fix like a broken chair.

Me, you and everyone else we have one thing in common writing article for people to read. What are the SEO myths that we need to stay away from.

Keyword density greatly improves page ranking 

Using keywords matters a lot! Chasing some random or exact percentage doesn’t.  use them wisely and avoid stuffing.

Social signals are a ranking factor 

Social signal does not increase your rankings. Instead, they help you to build authoritativeness and trust, which search engine like a lot.

Link do not matter 

Links are the best input that google had for understanding how popular something is on the web.

So long a s there’s web, that will be true.

An investment in link building vs. content creation, remember: one of the number one ways to generate quality backlinks is to start by creating quality content.

 must submit my site to Google

The idea that you need to submit your website to Google in order to appear in search results (or rank) is nonsense. Google finds content on its own by leveraging bots – as known as “web crawlers” – that are constantly searching the web for content to index.

If you’re making changes to existing website pages or creating news ones, you can submit an updated sitemap of your website to Google to help its crawlers find your content faster.

Want to check to see if your site is currently indexed? Simply do a site search for your URL, like this: site:hubspot.com

pexels-photo-221164

Photo by Pixabay on Pexels.com

 

Google is smart and it can figured on it’s.

My homepage

Think of your homepage as the gateway to your business. If you are in marketing.

This is your chance to make a first impression and convey what you’re all about. Maybe your value proposition is simplicity – in that case, just a single login makes sense.

For most marketers, however, there is a need for a bit more content and context than that.
Your homepage content should be long enough to clarify who you are, what you do, where you’re located (if you’re local), your value proposition, and what visitors should do next.
These visitors should leave satisfied, not overwhelmed or underwhelmed – and certainly not confused.

“When it’s too easy to get money, then you get a lot of noise mixed in with the real innovation and entrepreneurship. Tough times bring out the best parts of Silicon Valley.”

I am sure we have more myths out there than my article. Just make sure to check with someone before jumping into to SEO

Thanks for reading

Increase your business sale with copywriting

Increase your business sale with copywriting

The process of writing advertising promotional materials is copywriting. Billboards, websites, brochures, emails, advertisements, catalogs and more, all that is done by a copywriter. Try and Increase your business sales with copywriting. Whether you’re a small-business owner, a medium-size business owner, or simply trying to break into the copywriting industry, you need to understand the fundamentals of writing.

Copywriting is another way of getting your income. Well-written copy can make or break an ad or marketing piece. With that in mind, copywriting can equate to either well-spend advertising investment or it can work in a different way and you loose a lot. You might Increase your business sales with copywriting

Increase your business sale with copywriting

Increase your business sales with copywriting

 

5 steps of becoming a copywriter 

  • Learn the basics of persuasive writing
  • Learn the core of copy writing
  • Develop and refine your freelancing process
  • Get your first clients, I would say this is the most crucial part
  • Get some leads while you are at it

In spite of all that, you should also consider some rulesif you want to do these professional. Language should be the first thing you need, especially English. An added language would be an advantage for sure. Checking on your errors should be something you can spot immediately. If you have another person who can check your work before publishing then that can be great as well.

“An arrogant person considers himself perfect. This is the chief harm of arrogance. It interferes with a person’s main task in life – becoming a better person.”

Leo Tolstoy

“To live is to change, and to be perfect is to have changed often.”

John Henry Newman

In short nobody is perfect. Curiosity is part of the requirement as well as a wide vocabulary. Laziness will not be accepted since you have to do more research on every article. The ability to see different points of view will come in handy. The competition out there is something to watch out, after all writing started in 3200 BC. An interesting article I got on most prominent copy writers you should know.

In the end if you believe in yourself then you should probably give it a try. Thanks again for reading the article .

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