Do you think a 1% increase would make any difference in your brand? Yes, a 1% increase in conversion rate would improve your profit.
How do we do that in your brand though? We simply have to do a split testing for your facebook ads.
There is no escaping digital marketing if you have a brand. You have to choose a platform and work on it thoroughly.
To be clear: we all need to be online, no matter which industry you are in. So you have to pick the critical points in your ads to do the split test.
The goal is to increase rate and improve profit, which is something to consider now and again.
You can as well have a look at this article: Are you making these mistakes with your facebook ads.
- Your creative
- Your audience
- Your landing page.
Your audience plays a big role in the marketing world. You can’t target every person out there, you have to know your audience and speak to them directly.
To increase conversion rate and improve your profit with your audience, you have to:
- Test cold audiences with different interest to find the one which performs the best.
- Do not put more than two interests in an audience.
YOUR LANDING PAGE
A landing page is the first place you take guests or visitors when they click on a link. It is important to take them directly to where you have promised.
For example, if you have a link in your facebook and it’s saying Youtube video, do not attempt to take them to a sign up page.
You should be clear, if you expect people to sign up then state it. This is the first page your visitors see when they click on your ad.
Test different offers on the landing page and find the most enticing.
This is the image or video used in the ad. before launching your campaign, test different creative to find the one that resonates the most with your audience.
Doing all this will help you increase conversion rates and improve your profit. The key point is that you do this in a way that matters. Keep in mind The best strategy you need to be leveraging on social media.
Try and also put this article into consideration. How you can take your brand name to the next level
There are more ways to get that increase but will have to say these are the main ones to consider. Let me know what you think in the comments below.
Thanks for reading 😀