If you have social media, you need to learn the best strategy. You need to be leveraging social media. You must dedicate to a well thought out plan to maximize your brand.
Related topic How you can turn your social media into a grand brand.
Let’s see the list of the best strategies you need to be leveraging on social media.
Are you consistent
Being consistent is something that is always overlooked. Having a consistency to build an authentic connection with your targeted audience should be considered.
You just do not want to look fake in front of your audience. Try not to deviate from your core topics; it can really mess with your brand voice.
Remember your audience is human, so make sure you connect well with them.
Out of sight, out of mind. If you post regularly, you will stay fresh in people’s minds. Irregular posting damages you by keeping you off news feeds.
Have a conversation with your audience and be approachable.
Social media platforms are very visual. Pick images that will stand with your brands, or the story you are telling.
Topics your targeted audience will be interested in.
Communities and groups
Create specific groups that appeal to your audience. This helps your branding and assures the audience that you know what you are talking about.
Use chats to get conversations going. Use chats and hashtags to find people from your community.
Answer the questions, interact, and communicate with industry players and watch your follower-count increase.
Be where your customers are
Avoid platforms where your customers aren’t hanging out.
LinkedIn is the best suited for B2B, while snapchat might be better for young adults. Focus on platforms that work for your target audience and master your content.
Promote your profile beyond social media
You can promote your social media offline by:
Participating in industry events. run a booth and distribute physical content.
Include your social media on all products and services and in physical locations.
Reward followers with perks
Even a private message with coupon, or a shoutout on your story goes a long way. Keep surprising them so they come to relate that with your brand.
Make sure when your name is mentioned, there’s something. Do not do this expecting something back in return.
Analyze and monitor
Keep a watch online and analyze results……..
Check the internet for your name popping up anywhere – set up alerts and keep checking related hashtags for mentions.
Address and resolve negative comments as they rise. Do not remove any negative comments. Do not fake respond; if you do not understand, ask…….