Having a brand means you have to deal with a buyer. You also need to understand your buyer the way other brands do…

You need to have empathy as well. When your prospects feel this way it is much easier to close the sale.

This will help you research your buyers, so you can make them feel like you understand them.

understand your buyer the way the big brands do

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Create a survey 

A survey should contain a variety of question types;  multiple choice, open ended questions, and rankers.

Do not bore them with long questions that will make hit end and leave the survey.

Following is a list of tools that can help you to create surveys for your buyers

  1. HubSpot Forms.
  2. Google Forms. …
  3. SurveyMonkey. …
  4. Typeform. …
  5. Survicate. …
  6. SurveyLegend. …
  7. CrowdSignal. …
  8. Survey Plan

What you will be looking for in a survey is the demographic facts about your customers, their pain points or what makes them turn to you.

How they tried to solve it in the past, or the experiences they went through that may have worked or not.

Where they seek for information about their problem.

Use information from surveys to create a buyer’s persona. 

A buyer’s persona is a fictional representation of who your ideal customers is……

Your list of buyer’s persona components will look like this

  • Demographics. The key ingredients here are geographic location, age, gender, income.
  • Lifestyle (or workstyle) For B2Bs: What kind of company do they work for? …
  • Personality profile. Are they competitive? …
  • Goals. What motivates them? …
  • Pain points. …
  • Information sources. …
  • Objections. …
  • Identity.

With this information you will be able to create a better product that solves your buyer’s pain.

You will get to know where the best place to advertise to prospective customers is. Make your buyers feel like you get to them.

Conclusion 

By doing all this, you are showing empathy towards your customers, which can really help you close the sale.

A buyer wants to know that they are being understood and they matter. I am sure you have always seen this from other brands for a survey… “Help us make improvements”, “We would like to know your opinion”, “How was your experience?”.

They make you feel that you are part of them. What are your thoughts on surveys?

Let me know in the comments

Thanks for reading 😀

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