Burj khalifa attracts millions of tourists to Dubai.  As a small business owner, do you see Burj Khalifa as an inspiration to your business?

 

Burj Khalifa as an inspiration to your business? 

Photo by Pixabay on Pexels.com

Probably not, or just maybe yes. It’s a home to 900 luxury residences, from studios to a giant 5 bedroom penthouse.

Paulo Coelho

“When we love, we always strive to become better than we are. When we strive to become better than we are, everything around us becomes better too.”
― Paulo Coelho,
Love what you do and you will be amazed with how far you can go.
Taking the Burj Khalifa as an inspiration to your business; first you need to see it as more than just the tallest building in the world.
It has broken more other world records like
  • Tallest building in the world
  • Tallest free-standing structure in the world
  • Highest number of stories in the world
  • Highest occupied floor in the world
  • Highest outdoor observation deck in the world
  • Elevator with the longest travel distance in the world
  • Tallest service elevator in the world
Everyone and Everything has a story, you just have to dig deep. Let’s take for example an SEO expert taking our tallest building to be an inspiration.
SEO can be more that just digital marketing if you want it to be.

Technical  knowledge 

While an SEO does not need computer science, it can come in handy when you choose to learn some basics.

If you are a blogger, you are familiar with writing HTML and manipulating it using CSS and JavaScript.

You might choose to learn more about it or simply just leave it. As an SEO, on the other hand, you need to know about it when you are improving your site speed.

Sometimes the problem might be just a JavaScript or the CSS that needs to be minified.

Analytics skills 

Using any software should be able to glean website traffics. How a website is performing can only be checked with your analytics. In Fact all digital marketers have to use analytics, otherwise your words are just words without proven statistics.

Content production 

Anybody can write content. With SEO, content is not just about writing a blog, e-book or a copywriting.

An SEO is expected to write with the purpose of Google ranking the site, being able to identify the original content and make sure it converts.

Research 

There is no shortcut when it comes to having an eye for details, and aptitude for research is essential in the field.

You have to gather data, study it and have a hypothesis, develop a plan and have a new strategy. Google is not waiting for you to understand to make it better.

So just like Burj Khalifa, if you realize it’s not just a tall building, then you also can do more with your SEO expertise.

Dig deep, or are you afraid that no one will need all that? 

Related article SEO myths that you should not listen to (digital marketer)

Thanks for reading☺️

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