Puma is one of the oldest brands that picked an animal to relate with the brand. Nearly a third of the major league teams in North America get their names from animals.

Because animals mean something to us. Puma uses a mountain lion to symbolise the strategy to hunt down what we want.

right animal to relates with your brand

Mountain lion, puma, cougar, panther — this cat is known by more names than just about any other mammal!

But no matter what you call it, it’s still the same catPuma concolor, the largest of the small cat species. Normally brands do this all to get the attention of the customers.  


It’s 2019: rubber clogs are a thing, and existence is weird. Whatever ambivalent feelings about life Crocs bring up for you, this logo is genius.

Okay, so it’s not an ‘official’ logo, but Stephen Kelleher’s concept logo design is a masterclass in animal character logos.


“With a logo, something that small, you want repetitive shapes and forms,” Grasser says. “It makes it easier for the human eye to understand, and it’s less cluttered.”

The twitter bird summed up the objectives of the company perfectly. Not only did “tweets” sound like something a bird would do, but his quick and speedy look symbolised the quick and simple messages that the service offered.”

Drunk elephant

Drunk Elephant is one of the most popular and unique skincare brands out there. According to their website, the name comes from a myth about elephants eating rotten fruit and getting smashed (a myth that has repeated itself in everything from Disney films to beer companies).


Animals carry certain characteristics that can be used to craft an image for your brand.  These semiotics are a key part of branding and reason we inject human characteristics in our brand.

Pick the right animal to relate with your brand to make it more human. The more human your brand, the better customers can connect with it. This helps form a stronger relationship and more trust.


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