In every business there are basic sales obstacles which stop us to close a sale. In sales, it is used more generally to mean achievement of the desired outcome.

Once you overcome the obstacle you end up doing a sale. Before we have a look at closing a sale, let’s see the sale process.

basic sales obstacles

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7-step sales process

  • Prospecting.
  • Preparation.
  • Approach.
  • Presentation.
  • Handling objections.
  • Closing.
  • Follow-up.
  • Identifying the customer’s problem.

So that is the sale process. 

Now let’s see some basic sales obstacles that may well turn the process fruitless. You can also check this article. The kind of a sales person you should stop to listen for.

No need 

This happens a lot in malls. The window shopper; all they do is just roam around and round. Some will even just talk with you and deep down they are not planning to spend anything.

We got to admit sales require patience. Customers often don’t know what they need or if they desire a product or a service.

You are solely responsible for creating the need of your service or product to get a sale done.

 “The harder the conflict, the more glorious the triumph.” –Thomas Paine 

No trust 

Trust or credibility is very important when it comes to sales.  If your obstacle is trust then start to gain reliability.

Do not over promise, don’t hyperbole the situation, or praise yourself too much. Try and be honest to the client.

Remember to have these

  • High Integrity.
  • Effective Listening.
  • Great Communication.
  • Confidence.

 “Whatever you are, be a good one.” –Abraham Lincoln

“The road to Easy Street goes through the sewer.” –John Madden

. “Fortune favors the bold.” –Virgil 

No money 

If money is one of your basic sales obstacles, then try be flexible. Have options, like alternative methods of payment plans.

Keep in mind your lowest acceptable price for your product and services.

Selling to the correct person. Salespeople lack opportunities so they continue to work the lousy ones too.

Salesperson presented too early in the process and then went into chase mode; prospect never agreed to spend the money required.


If a salesperson prospects properly, then they will not have a problem closing, because they will have spent their time nurturing the type of customer who can buy. … Marketing gets the leads and Sales closes the deals.

 “If you don’t give up on something you truly believe in, you will find a way.” –Roy T. Bennett

Thanks for reading☺️

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