Search engine optimization (SEO), or search engine marketing (SEM), basically means: using search engines for the purpose of marketing. There have been lots of SEO myths out there, which I will elaborate on in this post.

SEM can include trying to get higher organic free search rankings, buying paid listing, or using a combination of both.

Search engine optimization is focused exclusively on attracting traffic to the natural or organic listing on search result pages.

We all use search engines like Ask.comBingBaiduYahoo.com, DuckDuckgo and of course Google. perhaps☺️ you will use it just now to check some of the things I mention.

I always get this question about Alexa and Bing. Alexa uses bing as her search engine.  It is a virtual assistant. We have four of those. (text continues after the image)

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Photo by John Tekeridis on Pexels.com

 

Apple’s Siri, Microsoft’s Cortana, and Amazon’s Alexa – use Bing for their searches. Google, of course, powers its own Google.

Having all this, there might be some misunderstanding or SEO myths that are out there.

While SEO is famous amongst Bloggers, not all of them use it alongside their articles; You can have a good article but it might not be optimized.

I think that’s exactly where the confusion comes from. You might think that SEO services are offered to you because you can’t write good articles, but it’s on the contrary: your articles are just amazing and lots of people need to read it.

Another funny thing most of SEO experts get so busy that they even don’t have time to to rank their own site.

Just like when Doctors Become Patients. Doctors are said to make the worst patients. I hope you see where i am going with this.

It’s easy to hire an expert if you have an idea of what to expect and what to look for. You could also get a a mentor  especially if you are a blogger. One thing you have to know SEO takes time so it’s nothing you can fix like a broken chair.

Me, you and everyone else we have one thing in common writing article for people to read. What are the SEO myths that we need to stay away from.

Keyword density greatly improves page ranking 

Using keywords matters a lot! Chasing some random or exact percentage doesn’t.  use them wisely and avoid stuffing.

Social signals are a ranking factor 

Social signal does not increase your rankings. Instead, they help you to build authoritativeness and trust, which search engine like a lot.

Link do not matter 

Links are the best input that google had for understanding how popular something is on the web.

So long a s there’s web, that will be true.

An investment in link building vs. content creation, remember: one of the number one ways to generate quality backlinks is to start by creating quality content.

 must submit my site to Google

The idea that you need to submit your website to Google in order to appear in search results (or rank) is nonsense. Google finds content on its own by leveraging bots – as known as “web crawlers” – that are constantly searching the web for content to index.

If you’re making changes to existing website pages or creating news ones, you can submit an updated sitemap of your website to Google to help its crawlers find your content faster.

Want to check to see if your site is currently indexed? Simply do a site search for your URL, like this: site:hubspot.com

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Photo by Pixabay on Pexels.com

 

Google is smart and it can figured on it’s.

My homepage

Think of your homepage as the gateway to your business. If you are in marketing.

This is your chance to make a first impression and convey what you’re all about. Maybe your value proposition is simplicity – in that case, just a single login makes sense.

For most marketers, however, there is a need for a bit more content and context than that.
Your homepage content should be long enough to clarify who you are, what you do, where you’re located (if you’re local), your value proposition, and what visitors should do next.
These visitors should leave satisfied, not overwhelmed or underwhelmed – and certainly not confused.

“When it’s too easy to get money, then you get a lot of noise mixed in with the real innovation and entrepreneurship. Tough times bring out the best parts of Silicon Valley.”

I am sure we have more myths out there than my article. Just make sure to check with someone before jumping into to SEO

Thanks for reading

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